Privacy Policy

Last updated: August 13, 2026

1. Introduction

Packless Co (“Packless Co,” “we,” “us,” or “our”) operates the website packlessco.com (the “Site”), which offers rental products and related services, including through our WooCommerce-powered online store. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit or use our Site, place rental orders, or otherwise interact with us. By using packlessco.com, you agree to the practices described in this policy.

2. Information We Collect

We collect information from you when you visit our Site, create an account, place a rental order, subscribe to our emails, or otherwise contact us. The types of information we collect include:

2.1 Personal Information You Provide

When you interact with our Site, you may provide us with the following information so we can process your rental bookings and communicate with you:

  • Contact details, such as your name, email address, phone number, and billing and shipping addresses.
  • Account information, such as your username, password, and order history when you create an account.
  • Booking and rental details, including the products you rent, rental dates and duration, preferences, and any notes you provide (for example, delivery instructions).
  • Communications, such as messages you send via contact forms, email, or other channels, as well as your responses to surveys or feedback requests.

2.2 Payment Information

We use third-party payment processors to handle your payment information securely. When you make a payment, your card or bank details are processed by WooCommerce Payments and/or Square. We do not store full payment card numbers or security codes on our servers. These providers may collect and store your payment information in accordance with their own privacy policies.

2.3 Automatically Collected Information

When you use our Site, certain information is collected automatically to help us operate and improve our services. This may include:

  • Device and usage data, such as your IP address, browser type, operating system, referring URLs, pages viewed, links clicked, and the date and time of your visit.
  • Log and performance data used to monitor the stability and security of our Site.
  • Cookie and tracking data, which may include unique identifiers associated with your device or browser. For more information, see the “Cookies & Tracking” section below.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To provide and manage rentals and bookings: Processing your orders, managing rental inventory, coordinating delivery and returns, and providing customer support.
  • To process payments: Working with WooCommerce Payments and Square to process your payments securely and prevent fraudulent transactions.
  • To communicate with you about your orders: Sending order confirmations, rental reminders, invoices, updates about your booking status, and other transactional messages.
  • To send marketing communications: With your consent or where otherwise permitted by law, sending newsletters and promotional emails about our products, offers, and updates via MailPoet. You can opt out of marketing messages at any time using the unsubscribe link in our emails or by contacting us.
  • To improve our services and Site: Analyzing how visitors use our Site so we can troubleshoot issues, develop new features, and optimize user experience.
  • To comply with legal obligations: Fulfilling our legal, tax, accounting, and regulatory obligations, and responding to lawful requests from authorities.
  • To protect our rights and prevent misuse: Detecting and preventing fraud, abuse, security incidents, and other harmful or illegal activities.

4. Cookies & Tracking

We use cookies and similar tracking technologies on our Site to provide core functionality and to understand how visitors use our services. Cookies are small text files stored on your device when you visit a website.

We use cookies for the following purposes:

  • Essential and functional cookies: To enable basic Site functions, such as navigation, account login, and saving your preferences.
  • WooCommerce cart and session cookies: To remember items in your cart, manage your checkout session, and ensure your order is processed correctly.
  • Analytics cookies: To collect aggregated information about how visitors use our Site so we can improve performance, content, and overall user experience.
  • Advertising cookies (Google Ads): Through Google Listings & Ads, we may use cookies and similar technologies for advertising and remarketing purposes, so that ads shown to you are more relevant to your interests.

You can manage or disable cookies through your browser settings. Please note that if you block certain cookies, some parts of our Site may not function properly or your experience may be limited.

5. Third-Party Services

We work with third-party services to operate our Site, process payments, send communications, and keep our services secure. These third parties may collect or have access to your information as needed to perform their functions and may use it in accordance with their own privacy policies.

The key third-party services we use include:

  • WooCommerce Payments: Provides payment processing for transactions made on our Site. WooCommerce Payments processes your payment information and may collect data necessary to complete the transaction and comply with legal requirements.
  • Square: Offers payment processing services we may use for certain transactions. Square processes your payment details and may collect additional information for fraud prevention and compliance.
  • WooCommerce Shipping & Tax / WooCommerce Services: Helps us generate shipping labels, calculate real-time shipping rates, and estimate taxes on your orders. These services may process your address, order details, and related data.
  • Google Listings & Ads: Used to manage our product listings and run advertising campaigns on Google. Google may collect data about your interactions with our ads and Site usage to deliver and measure advertising.
  • Jetpack: Provides security, performance optimization, backup, and site statistics. Jetpack may collect information such as IP addresses, page views, and device details to help protect and monitor our Site.
  • Akismet: Helps detect and block spam submissions on forms and comments. Akismet may check the content you submit, along with IP address and browser information, to identify spam.
  • MailPoet: Manages our email lists and marketing newsletters. If you subscribe to our mailing list, MailPoet will process your email address and any related subscription preferences.

We encourage you to review the privacy policies of these providers to understand how they handle your information. We do not control and are not responsible for the privacy practices of third-party services.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. In general:

  • Order, booking, and transaction records are kept for the time necessary to meet our legal, tax, and accounting obligations and to respond to any disputes or claims.
  • Account information is retained while your account is active. If you close your account, we may still retain certain data as required for legal or operational reasons.
  • Marketing subscription data is retained until you unsubscribe or we no longer need to send marketing communications.

You may contact us to request deletion of your personal information where applicable and subject to our legal obligations and legitimate business interests.

7. Your Rights

Depending on your location and applicable law, you may have certain rights in relation to your personal information. These may include the right to:

  • Access the personal information we hold about you.
  • Request corrections to inaccurate or incomplete information.
  • Request deletion of your personal information, subject to legal and contractual limitations.
  • Object to or restrict certain types of processing, including for direct marketing.
  • Withdraw consent where processing is based on your consent (for example, email marketing).

You can opt out of marketing emails at any time by clicking the “unsubscribe” link in our messages or by contacting us directly. To exercise any of your rights, please email us using the contact details in the “Contact Us” section below. We may need to verify your identity before responding to your request.

8. Data Security

We are committed to protecting your personal information and take reasonable technical and organizational measures to safeguard it against loss, misuse, unauthorized access, disclosure, alteration, and destruction.

These measures include using SSL (Secure Socket Layer) encryption to protect data transmitted between your browser and our Site, restricting access to personal data to authorized personnel, and working with reputable third-party service providers who use industry-standard security practices.

Payment information is processed by PCI-compliant providers, including WooCommerce Payments and Square. We do not store full payment card details on our own servers. While we strive to protect your information, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Children's Privacy

Our Site and services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without appropriate consent, we will take steps to delete that information. If you believe a child under 13 has provided us with personal information, please contact us.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. When we make changes, we will post the updated policy on this page and revise the “Last updated” date at the top. We encourage you to review this policy periodically to stay informed about how we protect your information.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your personal information, please contact Packless Co using the contact details provided on our Site, or email our team at our published support or privacy email address. We will do our best to respond promptly and address your concerns.